I’m going to talk about Beer Futures. To do that, I will start by talking about wine.

Have you ever seen a Top 100 wine, or a 99 or 100 point wine in a magazine or online? Have you ever tried to actually buy a bottle?

In the wine industry, the best wines are already sold by the time the magazines start talking about them. If it gets press, it’s already too late to buy it. Only the insiders have them.

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